Branding+Cities+as+a+Cultural+Destination%3A+Research+on+Destina

Branding Cities as a Cultural Destination: Research on Destination Brand Equity of Istanbul

by Eyüp Ardahanlıoğlu

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Generally, when referring to destination brand equity, four dimensions are taken into consideration: awareness,associations, perceived quality and loyalty. This book includes a fifth dimension: cultural brand assets. The suggested model, centered on cultural destination brand equity, was tested from the view of international tourists staying in hostels in Istanbul. This research examines the relationship between enduring travel involvement and dimensions of customer based brand equity for tourism destination. Moreover, relationship between future behaviors and consumer satisfaction were examined. This book aims to be a reference about destination branding topic for researchers.

 

 

Details:


Price: $55.95
bound: 136 pages
Publisher: LAP LAMBERT Academic Publishing (April 27, 2017)
Language: English
ISBN-10: 3330076178
ISBN-13: 978-3330076174
Weight: 8.8 ounces

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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